Another goody from the WoosterCollective site. I think it's a great example of concept-led photo-reportage. Be sure to look at the Gallery and Exhibition sections.
The following is from the site
"How did this project begin? What was the basic idea?
There are a lot of homeless people in Venice, CA. I walked past one guy in particular to and from work every day. It wasn't until I learned his name, Robertson, that I stopped looking at him as a panhandler, but a person that I wanted to know more about and help. I wondered if my experience could work on a larger scale.
Originally, the idea was to distribute 5,000 of these giant nametags to homeless in Los Angeles over the course of one weekend. We thought it would be great if the homeless started a movement, or a sort of uprising, and every street corner was occupied by people holding up a sign, demanding that they be seen as human beings and not trash. We wanted the homeless issue to be front-page news, simply build awareness by giving the homeless a voice, and give homeless organizations a platform to offer solutions.
After months of mostly positive meetings with local homeless organizations to help with the distribution of signs, a unified effort proved to be impossible due to religious, political, or selfish motivations. Rather than let the idea die, we thought the idea could even have more impact if we distributed them to hundreds of photographers around the world and let them photograph homeless people in their community. Then compile the images for a website, an exhibition, a book, and whatever else presents itself along the way."
http://www.projecthello.org/
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